YouTube’s Subscriber Base Widens Over 125mn Globally

New Delhi: Google-owned YouTube on Thursday said that it has crossed 125 million subscribers for its Music and Premium services worldwide, including trial users. The streaming platform said in a statement its focus remains on providing subscribers with multiple ways to enjoy their favourite content.

The platform continues to introduce new features, enhancing the experience for users across different devices.

Apart from benefiting users, YouTube Music and Premium have also created additional revenue opportunities for content creators and partners.

YouTube announced last year that over one in four creators participating in its ad-sharing program are now earning revenue through its short-form video service, shorts.

Since launching revenue sharing on shorts last year, over 25 per cent of channels in the YouTube Partner Programme (YPP) are now generating earnings through this revenue stream.